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A new report has shown that travel companies plan on increasing the amount they spend on search engine marketing (SEO) and other online promotion.
A total of 60 per cent of respondents to the survey said that they will be pushing up the funding they dedicate to professional SEO activities.
The study, conducted by bigmouthmedia, also showed that advertising on the internet is set to take up an average of 57 per cent of firms’ marketing budgets in 2010, compared with 50 per cent this year.
Anneli Ritari, senior travel strategist at bigmouthmedia, explained that many businesses are planning on looking in to spending more on social network marketing.
She added: “There can be little doubt that the travel industry now truly appreciates the power and reach of digital marketing, with the proportional spend rocketing upwards from only 38 per cent in 2008.”
This week, Ivan Croxford told UTalkMarketing that customers are using search engines to research items that they are considering purchasing.
Marketing Business Sales via BigStock
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.