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A new report has shown that travel companies plan on increasing the amount they spend on search engine marketing (SEO) and other online promotion.
A total of 60 per cent of respondents to the survey said that they will be pushing up the funding they dedicate to professional SEO activities.
The study, conducted by bigmouthmedia, also showed that advertising on the internet is set to take up an average of 57 per cent of firms’ marketing budgets in 2010, compared with 50 per cent this year.
Anneli Ritari, senior travel strategist at bigmouthmedia, explained that many businesses are planning on looking in to spending more on social network marketing.
She added: “There can be little doubt that the travel industry now truly appreciates the power and reach of digital marketing, with the proportional spend rocketing upwards from only 38 per cent in 2008.”
This week, Ivan Croxford told UTalkMarketing that customers are using search engines to research items that they are considering purchasing.
Marketing Business Sales via BigStock
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.