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A new report has shown that travel companies plan on increasing the amount they spend on search engine marketing (SEO) and other online promotion.
A total of 60 per cent of respondents to the survey said that they will be pushing up the funding they dedicate to professional SEO activities.
The study, conducted by bigmouthmedia, also showed that advertising on the internet is set to take up an average of 57 per cent of firms’ marketing budgets in 2010, compared with 50 per cent this year.
Anneli Ritari, senior travel strategist at bigmouthmedia, explained that many businesses are planning on looking in to spending more on social network marketing.
She added: “There can be little doubt that the travel industry now truly appreciates the power and reach of digital marketing, with the proportional spend rocketing upwards from only 38 per cent in 2008.”
This week, Ivan Croxford told UTalkMarketing that customers are using search engines to research items that they are considering purchasing.
Marketing Business Sales via BigStock
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.