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A new report has shown that travel companies plan on increasing the amount they spend on search engine marketing (SEO) and other online promotion.
A total of 60 per cent of respondents to the survey said that they will be pushing up the funding they dedicate to professional SEO activities.
The study, conducted by bigmouthmedia, also showed that advertising on the internet is set to take up an average of 57 per cent of firms’ marketing budgets in 2010, compared with 50 per cent this year.
Anneli Ritari, senior travel strategist at bigmouthmedia, explained that many businesses are planning on looking in to spending more on social network marketing.
She added: “There can be little doubt that the travel industry now truly appreciates the power and reach of digital marketing, with the proportional spend rocketing upwards from only 38 per cent in 2008.”
This week, Ivan Croxford told UTalkMarketing that customers are using search engines to research items that they are considering purchasing.
Marketing Business Sales via BigStock
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.