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Google have just announced that their Google Ad Planner is now available to users within the UK.
This is ideal for anyone wishing to expand their online marketing activities and will be a useful addition for media planners and buyers.
Like most of the Google family of free tools, it is still marked as a Beta but if you have a Google account, you can now log in and use it to identify sites that your target audience may visit and fit with your overall marketing plan.
It will show websites that accept advertising by default but you can refine this further by just selecting sites that are in the Google Content Network (Adsense). With this option, media planners can refine their criteria further by selecting different ad formats, e.g. text, image or video and by ad size.
Google Ad Planner doesn’t show every site but will certainly be a useful asset for anyone involved in advertising planning and online marketing.
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.