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Google have just announced that their Google Ad Planner is now available to users within the UK.
This is ideal for anyone wishing to expand their online marketing activities and will be a useful addition for media planners and buyers.
Like most of the Google family of free tools, it is still marked as a Beta but if you have a Google account, you can now log in and use it to identify sites that your target audience may visit and fit with your overall marketing plan.
It will show websites that accept advertising by default but you can refine this further by just selecting sites that are in the Google Content Network (Adsense). With this option, media planners can refine their criteria further by selecting different ad formats, e.g. text, image or video and by ad size.
Google Ad Planner doesn’t show every site but will certainly be a useful asset for anyone involved in advertising planning and online marketing.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.