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The content ad units run by Google AdSense have been redesigned.
Under the revamp, titles, descriptions and URLs are now displayed in rows instead of columns, while the URL will now be listed on the same line as the title.
AdSense product manager Amy Wu told users of pay per click management services that the changes have been designed to make the adverts more space-efficient and visually appealing.
Font sizes will also be increased for some AdSense commercials, with the changes due to be rolled out in the next couple of weeks.
“During testing, the redesigned ads performed extremely well,” Ms Wu said.
“We’ll continue to experiment and innovate on our formats to help you monetise your content.”
Last month, Google advised its service users that they need to switch to its Custom Search Engine if they are still employing the old AdSense system, which is being phased out over the course of the next few months.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.