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The content ad units run by Google AdSense have been redesigned.
Under the revamp, titles, descriptions and URLs are now displayed in rows instead of columns, while the URL will now be listed on the same line as the title.
AdSense product manager Amy Wu told users of pay per click management services that the changes have been designed to make the adverts more space-efficient and visually appealing.
Font sizes will also be increased for some AdSense commercials, with the changes due to be rolled out in the next couple of weeks.
“During testing, the redesigned ads performed extremely well,” Ms Wu said.
“We’ll continue to experiment and innovate on our formats to help you monetise your content.”
Last month, Google advised its service users that they need to switch to its Custom Search Engine if they are still employing the old AdSense system, which is being phased out over the course of the next few months.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?