We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
The content ad units run by Google AdSense have been redesigned.
Under the revamp, titles, descriptions and URLs are now displayed in rows instead of columns, while the URL will now be listed on the same line as the title.
AdSense product manager Amy Wu told users of pay per click management services that the changes have been designed to make the adverts more space-efficient and visually appealing.
Font sizes will also be increased for some AdSense commercials, with the changes due to be rolled out in the next couple of weeks.
“During testing, the redesigned ads performed extremely well,” Ms Wu said.
“We’ll continue to experiment and innovate on our formats to help you monetise your content.”
Last month, Google advised its service users that they need to switch to its Custom Search Engine if they are still employing the old AdSense system, which is being phased out over the course of the next few months.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.