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Google has announced updates to its Search Funnels reports service, which helps users analyse the role keywords play in leading to conversions.
Under the changes, Conversion History Windows can now be extended up to 90 days so businesses can go further back in time to track the history of conversion paths.
Search Funnels was launched by Google back in March this year and was originally limited to showing data for ad impressions and clicks within 30 days of a conversion.
Gordon Zhu, a member of the Inside AdWords team, told users of SEO services that the update will be particularly useful to companies that work in industries where purchasing decisions take time.
“A buyer may take longer to research and buy a vacation package rather than purchase movie tickets, for example,” he pointed out.
Another new feature is the option to only see complete conversion paths, which will filter out sales “potentially biased by cookie deletion” and give more accurate results to analyse.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.