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Microsoft U Rank : New Search Engine in Development
U Rank is a search engine with a difference! Although still in prototype, it gives a clear indication of where Microsoft thinks search could be improved.
To quote the U Rank project area, “U Rank is a search engine that allows people to organize, edit and annotate search results, as well as share information with others.”
Now, this could be very good. Imagine, a search engine where the results are a reflection of what you, friends or co-workers believe and trust.
The prototype is only accessible to US users at the moment but keep an eye on the U Rank project area if you’d like to know more and see how it progresses.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?