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The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.
We’ve worked hard to continually push for results for each and every client, and we absolutely love it when the hard work pays off. Here’s what we’ve got to add to our arsenal and we couldn’t be more excited about it.
We’ve been shortlisted for the Best Use of Search Retail for our on-going work with Papa John’s and our ‘Taking a Slice of the Retail Market’ campaign. This successful campaign has won awards in the past, so we’ve got our fingers crossed that we can bring home another one for our trophy cabinet.
There’s also the Best Low Budget Campaign for our SEO work with Cambridge International Examinations, part of Cambridge University. We pride ourselves on working with challenger brands so getting shortlisted for a low budget campaign shows the type of work we can do, and more importantly, the results we can secure.
Not only that, we’ve also been nominated for Small Integrated Search Agency. To say that we’re proud of this achievement is an understatement.
We continue to move forward as an agency and work together to ensure success in every area of our business. We’re filled with an innovative and dedicated bunch that put everything into their clients’ campaigns, and the great results continue to reflect this, so we’re over the moon to be recognised for the unified work we do.
Whatever the outcome of tonight’s awards, we’re ending the year on a high and are looking forward to 2017 with excitement.
Wish us luck.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.