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Last night, Ben and I headed down to the dog racing for the BrightonSEO Christmas Party which was organised by Kelvin Newman from Site Visibility and was sponsored by the lovely guys at SearchMetrics.
It was such a good night and very nice to see everyone before the Christmas break.
There were 12 races in total and I think everyone won at least once throughout the evening, even Steve from SearchMetrics with his betting on number four in every race! We all seemed to have our own strategy for placing the bets with the following standing out for me:
Halfway through the night I was approached and asked to head down to the tracks to present the winning dog of Race 9 (The SearchMetrics Sprint) with his award. Kevin from SearchMetrics and I can be seen below giving Reggie the Dog his award for coming first in the race!
The whole night highlighted just how much of a fun and friendly industry SEO is. Having worked in other sectors over the years this is definitely the one that is growing and with everyone willing to share ideas and experiences, this is set to continue moving into the years ahead.
A big thanks to SearchMetrics for sponsoring last night. If you haven’t been to the dogs before I can highly recommend it as a great night out for all ages. I can definitely see the Koozai team heading down for one of our quarterly events next year!
Main image from Brighton and Hove Greyhound Stadium
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.