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Yahoo! has announced that Co-founder Jerry Yang has agreed to step down from his role as Chief Executive.
The embattled CEO has had a difficult period since taking over just over a year ago. Yahoo! Rejected a multi-billion dollar takeover offer from Microsoft and have recently seen Google walk away from a joint-venture advertising deal.
The Internet company (yes, that is a broad description!) stated that Jerry will remain in post until his replacement is appointed by the Yahoo! board of directors.
It is assumed that, despite overseeing the dramatic fall in the Yahoo! share price, billionaire Yang will cope with this change of role announced a month after the company published plans to make 10% of its employees redundant.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.
Making your content go viral is considered nigh on impossible to plan for, and more often than not, timing and luck are the most crucial elements in the success of viral content. In fact, you are far more likely to be successful if you target consistent and predictable success over time. (more…)