Call 03332 207 677
Is the New Express Beta Site a Design Fail?
The Express have unveiled their new website makeover and whilst it certainly represents a giant stride, it’s a little hard to tell whether it’s forward or back.
Teething problems are to be expected whenever you release a completely new concept, but the new site appears to miss the mark on a number of levels. Whilst some errors are forgivable others are a little more baffling and even laughable.
Take for example the image below. It’s a snapshot of one of the news sections, in this case Rugby League. The snippet of information in the main story is cut short at an arbitrary point, just as they are throughout. One headline ‘Wild disappointed he’ doesn’t appear to be finished, unless of course Wild did in fact disappoint ‘he’.
Unfortunately the errors continue with the following; a cardinal sin of website design, the spelling mistake. It’s particularly galling considering it’s for a newspaper site, but I’m guessing Richard Desmond won’t be finding too much ‘entertainmnent’ in this particular gaffe.
Overall the site is just too busy and the home page too big. I think it’s far from being a write-off, but the designers appear to have fallen into the same trap as Yahoo by cluttering up the homepage with too much information, and, ironically too little where it’s needed.
At the moment I think it is a design fail, no two ways about it. But it’s not irreversible and for now I’ll give them the benefit of the doubt, could do better would be the underlying message though.
What’s your opinion on the new Express site? Is it a monumental masterstroke or a design disaster?
Share this post
About the author
Stephen Logan
Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
(Replied on Twitter, then realised the @ImpactMediaLtd is a stream, so unlikely to get a response, in itself a Social Media fail)
Would help if the Express article linked the beta site, otherwise it’s a Subjective/Rhetorical Question you’re asking
A fair point. Although unfortunately The Express reverted back to their original design – or a modification of it – prior to the post’s release; so one way or the other it was either going to look like a subjective critique or just hugely inaccurate (based on the fact that it no longer had the design shown above).
What do you think?
Latest Posts
Samantha Noble Is #6 Of The Top 25 Most Influential PPC Experts
Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place. Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
Virtual Insanity: How VR Is Taking Over The World
A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stalls, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me. Before you ask, no, I wasn’t high, and […]
Koozai Shortlisted For Even More Awards
Here at Koozai we put a lot of work into our clients’ campaigns so we always love it when we see our team’s effort being rewarded with not one, not two, not even three or four – but five of our award nominations being shortlisted.The Drum Search Award Winners 2016 Best Retail Ecommerce SEO Campaign
We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best […]
How To Hijack Hashtags
Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand?Dominating the Paid Media Universe #TheInbounder
Today I had the honour of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel.Win A Ticket To The Inbounder Conference 2016 Worth €400!
You heard us right, Koozai are giving one lucky person the chance to attend Europe’s biggest digital marketing event of the year, The Inbounder Global Conference 2016.
31 Things We Learned When Majestic’s Dixon Jones Visited Koozai
We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.Samantha Noble to talk PPC Funnels at The Inbounder Conference 2016
Good news at Koozai HQ. I’m pleased to announce that on the weekend of 19-20 May I will be attending and speaking at The Inbounder Global Conference. This year’s conference will be taking place in Valencia and will be their biggest yet with over 800 early bird tickets already sold.Koozai and Papa John’s Shortlisted for 2 #EUSearchAwards
We are extremely excited to announce that we have been shortlisted, not once but twice, for this year’s EU Search Awards! The two categories are Best Use of Search for Retail and Best Local Campaign. Both of these nominations have been for our ongoing and dedicated work with Papa John’s, the highly successful pizza delivery […]
The Ultimate Guide To Using SISTRIX For SEO Success
SISTRIX encompasses so many features that I could probably write about it from a range of different perspectives, but today I’ve looked at some of its key elements from an SEO standpoint. If you’re looking to compare your site’s visibility within the SERPs to that of your competitors’ sites while also monitoring keyword changes and […]
2 Comments