We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Is Real-Time Search Really the Future for Google?

22nd May 2009 News, Industry News 2 minutes to read


To many, Twitter may still seem like the new kid on the block, a quick upstart that is having its five minutes of fame before fading back into obscurity. But it says a lot for their clout, that the innovative real-time search capability they’ve developed has had Google scrambling for a retort.

As reported across many other channels, including WebProNews this morning, Google are having to seriously rethink their search strategy in order to counteract its social media adversary. But is real-time search really worth all the hassle? How many people will actually use such a thing if it was implemented?

There’s no doubting that Google don’t want to get left behind on this issue. Twitter has been gaining a huge following right across the globe, and their numbers as swelling by the day. So if Google wants to maintain its ownership of the search crown, it can’t have another company out innovate it.

Real-time information is usually made up of tiny snippets of information. They’re often produced in conversation or as tweets, with users simply relaying what they see, witness or feel. It can be something as earth shattering as a natural disaster or as simple as a sports result, there’s no finite rule. Traditional news and search outlets tend to take time to create reports and index them fully; this loses some of the immediacy of an event. In real-time, you can find out something in a matter of seconds.

There’s no doubt that this can become an extremely useful resource. But there is also the potential for rumours and subterfuge to take over, particularly in unmoderated forums such as Twitter. If enough people club together to suggest that something earth shattering has happened, then news could immediately spiral out of control.

Recently it was Patrick Swayze’s death that was wrongly reported, wrongly in so far as he is very much still alive. Whilst amongst fans and family this could be potentially distressing, there is obviously the potential for even bigger hoaxes to be played out, particularly if Google join the fold.

Real-time certainly would be a welcome addition, and one that I think Google must and will ultimately make. But there will always be a certain amount of cynicism surrounding the validity of statements, purely as they won’t always come from ‘reputable’ sources. It’s a fine line, but it would certainly could bring search as a whole in to a whole new level of development.

If you’ve got any thoughts on real-time search and whether or not it would be a positive thing for Google to incorporate, let us know, comments are always welcome.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

3 Comments

What do you think?

  • aspect-ratio Koozai - New Offices in Old Street, London
    Cat Birch

    We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
    (more…)

    Cat Birch
    @MissCatBirch
    9th Feb 2017
    News
  • aspect-ratio Google Tag Manager
    Emma North

    An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.

    However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.

    (more…)

    Emma North
    2nd Feb 2017
    Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?