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Everyone knows that Google is making money like there’s no tomorrow but could the search giant be losing $110 million a year by having the “I’m Feeling Lucky” button next to the “Google Search” button?
That’s the claim in featured in a post on the Valleywag site.
Of course, Google aren’t saying how much this feature is really costing them but what is clear is that every time a search “feels lucky” they bypass the search results page and therefore miss the company’s sponsored adverts. It is estimated that as many as 1% of searches could be made this way ‘though that number is disputed in the many comments below the post.
Whatever it’s costing Google, the company will hardly be worried as profits continue to soar, just like the company’s many privately owned airplanes!
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.