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Everyone knows that Google is making money like there’s no tomorrow but could the search giant be losing $110 million a year by having the “I’m Feeling Lucky” button next to the “Google Search” button?
That’s the claim in featured in a post on the Valleywag site.
Of course, Google aren’t saying how much this feature is really costing them but what is clear is that every time a search “feels lucky” they bypass the search results page and therefore miss the company’s sponsored adverts. It is estimated that as many as 1% of searches could be made this way ‘though that number is disputed in the many comments below the post.
Whatever it’s costing Google, the company will hardly be worried as profits continue to soar, just like the company’s many privately owned airplanes!
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.