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Everyone knows that Google is making money like there’s no tomorrow but could the search giant be losing $110 million a year by having the “I’m Feeling Lucky” button next to the “Google Search” button?
That’s the claim in featured in a post on the Valleywag site.
Of course, Google aren’t saying how much this feature is really costing them but what is clear is that every time a search “feels lucky” they bypass the search results page and therefore miss the company’s sponsored adverts. It is estimated that as many as 1% of searches could be made this way ‘though that number is disputed in the many comments below the post.
Whatever it’s costing Google, the company will hardly be worried as profits continue to soar, just like the company’s many privately owned airplanes!
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.