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Everyone knows that Google is making money like there’s no tomorrow but could the search giant be losing $110 million a year by having the “I’m Feeling Lucky” button next to the “Google Search” button?
That’s the claim in featured in a post on the Valleywag site.
Of course, Google aren’t saying how much this feature is really costing them but what is clear is that every time a search “feels lucky” they bypass the search results page and therefore miss the company’s sponsored adverts. It is estimated that as many as 1% of searches could be made this way ‘though that number is disputed in the many comments below the post.
Whatever it’s costing Google, the company will hardly be worried as profits continue to soar, just like the company’s many privately owned airplanes!
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.