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Stephen Logan

Infographic: How Google Makes its Money

26th Jan 2012 News, Industry News Less than a minute to read

It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?

The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.

What Industries Contributed to Google's Billion in Revenues? [INFOGRAPHIC]
© WordStream, Provider of AdWords solutions.

 

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