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It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?
The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.