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Changes have been made to the way in which search queries are dealt with in Bing Local.
The offshoot of the search engine will now recognise a user’s location, providing them with tailored results based on what term they have entered.
It will also take into account a person’s previously-made searches when listing results.
Aidan Crook and Sanaz Ahari from Bing Search explained the goal of this change is to help users “re-find” websites they often visit more easily.
“The beauty of thinking differently about personalised searching is that it enables us to construct elegant solutions that require a minimal amount of personal information and, frankly, often exhibit better results,” the pair said.
Earlier this month, Harry Shum, corporate vice president at Bing, criticised claims from Google that his organisation has been copying its search results, telling users of SEO services that it uses more than 1,000 different signals and features in its ranking algorithm.