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Mobile web is changing the way people use the internet, with half of all new connections coming from smartphones and similar devices.
That is according to Google’s Inside AdWords blog, which explains to users of pay per click services it is possible to target this new audience and reach more customers.
Its free online interactive course tomorrow (February 16th) will tackle the issue and look at how to start using mobile advertising.
The session gets underway at 15:00 GMT and lasts for one hour, with a question and answer session at the end.
According to a previous blog post from the same source, mobile web has dramatically changed customer behaviour around the world, with businesses having to keep up with this trend in terms of their marketing.
Tomorrow’s course will explain to companies which trends they should be aware of and how they can adopt strategies to deal with these changes.
Businessman Checking His Schedule On Cell Phone via BigStock
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.