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Mobile web is changing the way people use the internet, with half of all new connections coming from smartphones and similar devices.
That is according to Google’s Inside AdWords blog, which explains to users of pay per click services it is possible to target this new audience and reach more customers.
Its free online interactive course tomorrow (February 16th) will tackle the issue and look at how to start using mobile advertising.
The session gets underway at 15:00 GMT and lasts for one hour, with a question and answer session at the end.
According to a previous blog post from the same source, mobile web has dramatically changed customer behaviour around the world, with businesses having to keep up with this trend in terms of their marketing.
Tomorrow’s course will explain to companies which trends they should be aware of and how they can adopt strategies to deal with these changes.
Businessman Checking His Schedule On Cell Phone via BigStock
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.