Call 03332 207 677

James Perrin

Icann Agree to Expand the Number of gTLDs

20th Jun 2011 News, Industry News 2 minutes to read


The Internet Corporation for Assigned Names and Numbers (Icann) have revealed they are dramatically increased the number of web domain suffixes from the existing 22.

The creation of new generic top-level domain names (gTLDs) will be the biggest change on the internet for years, and will see internet address names end with any word and in any language – opening the potential for an infinite number of domain endings.

Originally revealed by SamJaneNoble after attending MarkMonitor’s Spring Symposium, the expansion of the gTLDs was discussed ,with the programme scheduled to be approved on the 20th June [See: The New gTLD Programme from ICANN]. True to Icann’s word, today the deal has been finalised with applications for a new domain ending starting from 12th January 2012.

The new gTLDs opens up a whole new world to internet domain names which will see address ending in brand or company names, or even the names of cities. For example, .coke or .google, as well as .london. However the application will be far from simple or cheap.

It has been reported that companies will need to pay up to $185,000 (£114,000) to apply for the new gTLDs, with the procedure being a lengthy one. Companies will need to show they are the real company trying to buy the domain suffix as well as meet the high technical standards set out by iCann.

This means the application process will be incredibly thorough, with many experts being employed to scrutinise each of the many thousands of applications they are expecting. The high cost will be used to pay for these employees as well as deal with potential legal disputes for anyone who isn’t successful with their application.

It is unclear how Icann are going to organise the application process in terms of staggering the number of domain suffixes available. No word has been made which indicates that as of January 12th, any company, business or organisation that can afford the time and money can apply. However at such a cost, it would appear to appeal to the large corporations first and alienate small to medium sized businesses.

The benefits for brands are awe-inspiring given the level exposure and global recognition that a branded domain name can have. However there are risks over user confusion, brand abuse and piracy. For a more in depth look at the benefits and risks of iCann’s decision to increase the gTLDs see The New gTLD Programme from Icann and let us know what you think.

Share this post

James Perrin
About the author

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?