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An integral part of SEO, content and the amount of it must be considered when optimising any web page. However with any SEO tip, there are always differing opinions. Is less content more? Or will more content hinder optimisation?
Luckily, Google’s Matt Cutts released his latest Webmaster Central video and it’s all about Homepage content. Addressing a user’s question, “More or less content on a homepage?” Here’s what Cutts explained.
Generally speaking more content is better than less – this is what webmasters should be looking at. He says, “If you have more content on a home page, there’s more text for Googlebot to find.” Good quality content that is relevant to your site needs to be presented on your Home page. This will go a long way to helping you rank high within SERPs.
There is a lot more to it than writing content, it needs to be keyword optimised as well. This helps search engines look for content and helps to give a website context and relevance. Cutts explains that if you want to concentrate on pictures on the Homepage, then it is imperative these include captions to give it textual information. This can be further emphasised using Alt descriptions [See: Optimising Images on a Website for SEO].
So plenty of content is good, however Cutts warns that too much content, way more than is needed, can really hinder optimisation. Not only that but it can also adversely affect site usability. He says, “You can have too much… I wouldn’t have a homepage that has 20MB. You know, that takes a long time to download, and users who are on a dial-up or a modem, a slow connection, they’ll get angry at you.”
Cutts’ video can help any website with the dilemma of the amount of content to include on a Homepage. Webmasters should aim to include good, quality and relevant content with optimised keywords; 200 words plus is a good starting point but this is dependent on your site and you could very well use more, but just don’t overcrowd it and compromise usability and optimisation. For more information on optimisation [See: How to Boost Your Website’s Ranking].
Hand Drawing Content Flow Chart via BigStock
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.