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An integral part of SEO, content and the amount of it must be considered when optimising any web page. However with any SEO tip, there are always differing opinions. Is less content more? Or will more content hinder optimisation?
Luckily, Google’s Matt Cutts released his latest Webmaster Central video and it’s all about Homepage content. Addressing a user’s question, “More or less content on a homepage?” Here’s what Cutts explained.
Generally speaking more content is better than less – this is what webmasters should be looking at. He says, “If you have more content on a home page, there’s more text for Googlebot to find.” Good quality content that is relevant to your site needs to be presented on your Home page. This will go a long way to helping you rank high within SERPs.
There is a lot more to it than writing content, it needs to be keyword optimised as well. This helps search engines look for content and helps to give a website context and relevance. Cutts explains that if you want to concentrate on pictures on the Homepage, then it is imperative these include captions to give it textual information. This can be further emphasised using Alt descriptions [See: Optimising Images on a Website for SEO].
So plenty of content is good, however Cutts warns that too much content, way more than is needed, can really hinder optimisation. Not only that but it can also adversely affect site usability. He says, “You can have too much… I wouldn’t have a homepage that has 20MB. You know, that takes a long time to download, and users who are on a dial-up or a modem, a slow connection, they’ll get angry at you.”
Cutts’ video can help any website with the dilemma of the amount of content to include on a Homepage. Webmasters should aim to include good, quality and relevant content with optimised keywords; 200 words plus is a good starting point but this is dependent on your site and you could very well use more, but just don’t overcrowd it and compromise usability and optimisation. For more information on optimisation [See: How to Boost Your Website’s Ranking].
Hand Drawing Content Flow Chart via BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.