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Back in July, we posted the fact that new search engine, Cuil, had launched.
I thought it would be interesting to see how Google Trends was showing take up of this new search engine:
Frustratingly, Google Trends won’t report the trend for Google.com but I think it a fairly safe assumption to say it’s a lot, lot higher!
It would be great to see another search engine come along as a serious rival to Google but a search I performed today within cuil.com for our own site, still has what would appear to be a competitors logo as ‘our thumbnail’! In fact most of the images on display appear have no connection to the site they have been associated with.
It is a real shame when gloss gets in the way of substance.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.