We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Gordon Brown Discusses Impact of Online Communication at TED

22nd Jul 2009 News, Industry News 1 minute to read


Gordon Brown tackled the rise in Internet communication during a speech at the TED Global event currently taking place in Oxford. It’s rare to hear about world leader acknowledging the power of blogs among other things and highlighting how they are disseminating power from an elite few.

Due to the globalisation of Internet technology and the freedom it affords for communication, interaction and marketing the Prime Minister suggested that “foreign policy would never be the same again.”
His claims that old institutions were quickly becoming erroneous and that the Internet, and more particularly social media, was helping to break down the hegemonic old guard will offer comfort to fledgling online businesses. Undoubtedly the Internet is a far more expansive communicatory device than anything that has preceded it. People from all walks of life have a voice and can interact with others across the world regardless of conventional boundaries.

The advent of formats like Twitter and standard blogs has allowed anybody to report news and events that are happening in their life with the wider world. This freedom has undoubtedly made certain established institutions far closer to being obsolete than ever before. However, to hear a world leader finally acknowledging its power and promoting the Internet’s potential for good is certainly a refreshing change. Undoubtedly policies will have to change in the future, but hopefully this is an indication that the UK is prepared spearhead a wider acceptance of the Internet’s  possibilities.

For a full report on Gordon Brown’s speech there’s a thorough breakdown on the BBC technology news site.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Cat Birch

    Marcus Knight Speaking at SMX London 2017

    SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event.

    (more…)

    Cat Birch
    @MissCatBirch
    11th May 2017
    News
  • aspect-ratio
    Cat Birch

    Koozai Sponsors Search Elite 2017.

    We are pleased to announce that Koozai will be sponsoring Search Elite London!

    Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)

    Cat Birch
    @MissCatBirch
    20th Mar 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?