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Google have finally unveiled Squared, their intelligent spreadsheet style search results. As reported last month in the blog article ‘Google Reveals Fresh Innovations at Searchology’, Google Squared is just one of many new features to have been incorporated over the past month or so.
Whilst it won’t garner the same attention as their more recent announcement of Google Wave, Google Squared appears to be an extremely useful resource. Essentially it will pool the results of anything you type into the search bar and create a grid of 10 relevant items (although this can be extended up to a maximum of 50). To highlight this, see the below illustration for the search ‘Supercar’.
The beauty of this application is that you can be as specific or vague as you wish. It can be general interest or serious research, but provides a highly interactive knowledge interface. The results are generally rated on a level of ‘confidence’ whereby Google searches through various related sites for the relevant information and will then only show the most creditable of these; once again, this is highlighted below.
Okay, this might just be another Google gimmick. But as far as Google gimmicks go, Squared certainly seems one of the more useful. It shows the power that search has and the potential uses it may have in the future. This almost drifts into Wolfram Alpha territory with the kind of search intelligence used, and as far as resources go, Google isn’t exactly limited when it comes to searching power. You can also expand results and make them suit your own search requirements, adding different variable columns with relevant titles/searches; all of which makes it extremely versatile and user-friendly.
Google Squared is certainly worth a look and as it develops further, could become one of the elements that pushes Google search into the future – along with the much mooted real-time capability.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.