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Google have finally unveiled Squared, their intelligent spreadsheet style search results. As reported last month in the blog article ‘Google Reveals Fresh Innovations at Searchology’, Google Squared is just one of many new features to have been incorporated over the past month or so.
Whilst it won’t garner the same attention as their more recent announcement of Google Wave, Google Squared appears to be an extremely useful resource. Essentially it will pool the results of anything you type into the search bar and create a grid of 10 relevant items (although this can be extended up to a maximum of 50). To highlight this, see the below illustration for the search ‘Supercar’.
The beauty of this application is that you can be as specific or vague as you wish. It can be general interest or serious research, but provides a highly interactive knowledge interface. The results are generally rated on a level of ‘confidence’ whereby Google searches through various related sites for the relevant information and will then only show the most creditable of these; once again, this is highlighted below.
Okay, this might just be another Google gimmick. But as far as Google gimmicks go, Squared certainly seems one of the more useful. It shows the power that search has and the potential uses it may have in the future. This almost drifts into Wolfram Alpha territory with the kind of search intelligence used, and as far as resources go, Google isn’t exactly limited when it comes to searching power. You can also expand results and make them suit your own search requirements, adding different variable columns with relevant titles/searches; all of which makes it extremely versatile and user-friendly.
Google Squared is certainly worth a look and as it develops further, could become one of the elements that pushes Google search into the future – along with the much mooted real-time capability.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)