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Whatever it is that you truly love, you can find all the information that you could ever possibly want (or not wanted in some cases) all in one place, thanks to Google’s ‘What Do You Love’ (WDYL).
The search engine giant has developed a site called www.wdyl.com where multiple channels and products can be accessed via a unified User Interface. So that’s pretty much all of Google’s products, from Pictures to Places and News to Videos, you can access any of these channels, simultaneously and perform cross-channel searches on a single page.
All that’s required from the user is to enter what they ‘love’ into the search engine on the WDYL Homepage. There’s even a little heart to click on…ahh. From here you’ll be presented with the relevant result across all of Google’s products.
So when we became aware of the site, we couldn’t wait to have a look and see what all the fuss was about. What did we love? Well that would be Koozai of course. The results can be seen below:
As you can see, there’s a number of relevant tools that we often use and need such as Places, Images and YouTube. Our blogs and news stories can be found too, as well access to your email and buzz so you can e-mail or share with someone how much you love Koozai!
As you’ve probably guessed, not all tools are going to be relevant to what you have searched for, a fundamental flaw with the User Interface. So ‘exploring Koozai in 3D’ or translating our name into another language isn’t particularly useful. Nevertheless it’s quite a cool site, not to mention being well designed and incredibly easy to use.
I guess the vaguer you are with your request the better. So typing in something generic like, ‘Football’, would allow for all of the tools to find matching results. What is key to discuss though is the fact that Google strongly emphasise the ease at which content can be shared, even to the point where they create an automatic email message if you choose to share.
Is this another step towards a social platform for Google? Or are they overcomplicating things with this latest website? The idea of an integrated platform already exists with site such as Net Vibes and clearly there is a need to aggregate multiple channels for a particular search, for usability if nothing else.
However with existing platforms that offer the same experience, if not better and far more relevant, Google appear to be looking for love in the wrong place. Whilst it would be foolish to rule out the search engine giant from making this work, there is a nagging doubt that this is another Google idea for the sake of a Google idea. They’ve certainly had a few ideas come and go in the past [See: Google Wind Up Wave as Social Push Beckons], but whether users will fall in love with WDYL is certainly open to debate.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.