We're hiring

Call 03332 207 677

Stephen Logan

Google to Get a Caffeine Boost…Soon

12th Nov 2009 News, Industry News 1 minute to read


Touted as the SEO killer [see: Is Google Caffeine the SEO Killer], Google Caffeine is an update to the Google system that has been designed to increased the speed with which results are generated and improve relevance once they arrive. Any significant overhaul of Google has to be taken seriously, but how much it will actually affect SEO and the current rankings is anybody’s guess.

Google are famous for drip feeding information about changes to their algorithm. Matt Cutts is often the one to spread the good and bad news to the wider search community; however, in this instance, Caffeine appears to have been kept largely under wraps.

For anybody who is fearing a sudden drop in rankings as a result of the overhaul, you can rest a little easy, at least until the beginning of 2010 at least. Matt Cutts announced that Caffeine is indeed coming, but that it won’t coincide with the holiday season, meaning any bumper Christmas traffic won’t be lost.

With the Vince algorithm update also in the pipeline this is certainly a time for all SEOs to be keeping their ear close to the floor. The rolling out of Caffeine should improve the quality of searches, which can only be a good thing, so it ought to be treated with a cautious optimism rather than outright trepidation. For those who remain unconvinced, you might want to read ‘Google Updates: Or How I Learned to Stop Worrying and Carry on Optimising’.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

4 Comments

What do you think?

  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News
  • aspect-ratio HoloLens Logo
    Samantha Noble

    The Microsoft HoloLens and How Brands Could Use It

    When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.

    This is what makes HoloLens different.

    (more…)

    Samantha Noble
    @samjanenoble

    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?