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Speculation that Google is planning to set up its own social networking site is growing.
Media reports in recent weeks suggest that the search engine may unveil a product that would put it in direct competition with sites such as Facebook.
Indeed, outlets such as Mashable and Erictric have reported this week that Google is preparing for the launch of the product by using focus groups to measure people’s social networking habits.
Bertrand Vasquez of Erictric acknowledged that this does not confirm that a Google social network is in development, but said it is “definitely hinting at something”.
Similar views have been expressed by Leena Rao of TechCrunch, who stated that while the survey does not mean the site is in development, “it is another piece of evidence pointing in that direction”.
This could potentially influence the promotional strategies of firms that use SEO services and social media as part of their marketing mix.
Matt Brittin, UK managing director for Google, recently told the Herald that firms which do not operate a website could potentially be missing out on lots of opportunities to attract new business.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.