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Speculation that Google is planning to set up its own social networking site is growing.
Media reports in recent weeks suggest that the search engine may unveil a product that would put it in direct competition with sites such as Facebook.
Indeed, outlets such as Mashable and Erictric have reported this week that Google is preparing for the launch of the product by using focus groups to measure people’s social networking habits.
Bertrand Vasquez of Erictric acknowledged that this does not confirm that a Google social network is in development, but said it is “definitely hinting at something”.
Similar views have been expressed by Leena Rao of TechCrunch, who stated that while the survey does not mean the site is in development, “it is another piece of evidence pointing in that direction”.
This could potentially influence the promotional strategies of firms that use SEO services and social media as part of their marketing mix.
Matt Brittin, UK managing director for Google, recently told the Herald that firms which do not operate a website could potentially be missing out on lots of opportunities to attract new business.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.