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Stephen Logan

Google Snaffling 6.4% of Global Online Traffic

26th Oct 2010 News, Industry News 1 minute to read

Google now account for 6.4% of all traffic on the Internet today according to a report from Arbor Networks.

The great online land grab is being won, quite convincingly, by Google. Of all the global site visits, an average of 6.4% are landing on the doorstep of the search behemoth.

In the report from Arbor Networks [see: Google Sets New Internet Traffic Record], it appears that Google’s huge growth is far from finished. So despite the increasing breadth of Internet sites and audience, Google are actually managing to stay ahead of the curve and even increasing their overall share.

This news won’t come as much of a surprise to most. Online users are now preconditioned with the notion that Google are at the centre of the online universe. You want information? Google it.

Helping the figures along are other web properties such as the hugely successful and popular YouTube. Unfortunately for the competition, YouTube is to video what Google is to search, so their bases are pretty much loaded at this time – certainly in terms of the traffic levels they can expect to attract.

They are the default toolbar choice for most browsers and an obvious landing homepage for the majority of users. Their traffic, in short, is guaranteed.

The surprising thing though, as previously alluded to, is that Internet search volumes have increased by up to 45% year on year. For most, this would mean that their overall market share would proportionally suffer, even if they made moderate or decent traffic gains. As Google have once again improved their share to 6.4% (according to these figures at least) it’s not just visits but their overall influence that is increasing.

No doubt this will come as a sobering reminder for Bing and their other search competitors, indicating just how large a task they face.

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