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As discussed in one of my posts from last week – Personalised Search Rankings and SEO Success – the personalisation of search results means that now, more than ever, you need to focus on more than just your search position in the major search engines.
Now Google have launched SearchWiki. This service allows users who are logged in to their Google account to promote (move up) or remove listings from their personalised search results:
They can even add URLs themselves and notes to listings. As I write, conspiracy theorists everywhere are preparing blog posts and articles about how Google will use this data. For their part, Google state clearly that any adjustments are associated with your Google Account and will only affect your search results. So there you have it, SearchWiki will not improve your search rankings and that’s official!
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)