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Google is looking ahead to the future of display advertising online, as it aims to enhance the ways in which marketers can analyse the success of their campaigns.The proposed innovations – which could also allow for more detailed pay per click management on platforms such as Google AdWords – include ways to extend results beyond a single campaign and more ways to judge success.
For instance, Google product management director Ari Paparo notes in an Official Google Blog post that some campaigns are about strengthening a brand or building buzz, rather than simply generating conversions.
The suggested innovations would also allow for campaign data to be carried over when embarking on new promotional activity – helping to incorporate previous results into new pay per click or display ad efforts.
Google recently announced on its Inside AdWords blog new ways to target users, including the option to show advertisements only to people who have previously visited the advertiser’s website and improved funnelling to interpret visitor behaviour from the initial search through to conversion.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.