We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Andy Williams

Google Looking to Add Intelligence to Search with Metaweb Investment

19th Jul 2010 News, Industry News 1 minute to read

Barely a week goes by without Google snapping up some new company to expand or improve their current service offerings. This week it’s the turn of database developer Metaweb.

One criticism of Google’s search results has always been that they aren’t always intuitive. Yes, they use keywords to understand the fundamentals of a search query, but they can sometimes fall short when it comes to providing outright answers.

In recent months Bing has been running a high profile advertising campaign mocking other search engines’ (well, just Google really) inability to understand context and really get to the bottom of the searchers’ intentions. Well, it appears Google have responded.

Worse still for Microsoft and Bing, Metaweb, the company at the centre of  this takeover, currently provide database services for their search engines. This includes Freebase, an expansive free directory with 12 million entries covering everything from celebrities to sports teams. Google will now integrate all of this data into their own searches in the coming months to provide users with more intelligent results for certain queries (see example from Bing below).


This could of course mean another element to be added to increasingly crowded Google SERPs [see: The Changing Anatomy of a Google Search Page]. Not ideal when organic results are already being bumped down, but from a user point of view, this is another way of ensuring you find the information you want with one search.

A more intuitive search coupled with easily digestible information from a huge database ought to benefit Google. It remains to be seen whether Bing will still benefit from Metaweb’s service, but Google themselves have acknowledged that Freebase will remain free to use and they will be working to develop it further [see: Deeper understanding with Metaweb | Official Google Blog].

This won’t be a massive money spinner for Google, like their recent ITA acquisition is intended to be [see: Google Move into Travel Search Market with ITA Acquisition], but it could certainly sway some Bing users to come back and use their services. When it comes to the fight for search supremacy, the individual engines need to continuously point score off of one another; once again, Google look like they have pulled the rug out from beneath Bing with this news.

Share this post

Andy Williams

Andy Williams will be giving you useful insights into local search and the overall SEO landscape. Andy has over 10 years experience in the SEO industry including 2 years as the in-house SEO consultant with a leading Web Design company.

What do you think?

  • aspect-ratio
    Dan Rice

    What is the Difference Between Owned, Earned and Paid Media

    Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.

    (more…)

    Dan Rice
    @iamdanrice
    16th Aug 2018
    Content Marketing
  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.