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The tit-for-tat exchange between Microsoft and Google continues to gather pace. In the run up to the long-awaited Windows 7 operating system, Google announce Chrome OS. As Google look to bury news of Bing’s surprise early release, Microsoft partner up with Yahoo to start a more concerted effort to down the search leaders. Now Google are ramping up their efforts to market their online office applications; clearly a direct competitor to Microsoft’s Office suite.
They’ve even returned to a more traditional form of advertising. In order to gain extra business Google will be plastering billboard advertisements on major highways surrounding a number of American cities. Maybe the resurgent Microsoft, a company that has long since been blighted by the likes of Live Search, Windows Vista and Internet Explorer 6, has gotten to Google. Or maybe, and most probably, they developed this package in 2007 and need to give it one last push to see if it has any legs.
Whatever the truth, it always raises eyebrows when the mighty search giants decide to do some offline advertising. With Google Wave and YaBing on the horizon, there isn’t much chance that this emerging rivalry is going to die down any time soon.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.