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In Stephen Logan’s post of what to look for in search in 2010 he mentioned the developments in the Mobile Search and, specifically, Google Goggles.
Now that Google have released their first mobile phone device ‘Nexus’ powered by its Android operating system, it’ll be fascinating to see how search for mobile phones and the various extended applications develop in this hugely competitive and lucrative area.
Google Goggles is the search company’s first foray into using pictures for mobile searches. The basic concept being that a user can point their phone at an object, for example a book or even a business (e.g. restaurants) and receive information about the search target direct to their phone. The development team have released this short (two minute) video giving an overview and some additional examples:
Clearly, this technology is in its infancy but the concept is one that is bound to receive a lot of attention and could open up many opportunities for those companies yet to really embrace the Internet to promote their business. There are many ‘bricks and mortar’ businesses without a website who may now appear in Google Local Listings. These could then be tied back to Google Maps and location mapping via technology such as GPS. All Google would then have to do is monetise this, so look out for sponsored listings on menus and the like at some point in the future!
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.