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In Stephen Logan’s post of what to look for in search in 2010 he mentioned the developments in the Mobile Search and, specifically, Google Goggles.
Now that Google have released their first mobile phone device ‘Nexus’ powered by its Android operating system, it’ll be fascinating to see how search for mobile phones and the various extended applications develop in this hugely competitive and lucrative area.
Google Goggles is the search company’s first foray into using pictures for mobile searches. The basic concept being that a user can point their phone at an object, for example a book or even a business (e.g. restaurants) and receive information about the search target direct to their phone. The development team have released this short (two minute) video giving an overview and some additional examples:
Clearly, this technology is in its infancy but the concept is one that is bound to receive a lot of attention and could open up many opportunities for those companies yet to really embrace the Internet to promote their business. There are many ‘bricks and mortar’ businesses without a website who may now appear in Google Local Listings. These could then be tied back to Google Maps and location mapping via technology such as GPS. All Google would then have to do is monetise this, so look out for sponsored listings on menus and the like at some point in the future!
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.