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Not for the first time, and probably not the last, at around 10:45 this morning Google.com went down. Understandably that represents something of an issue for many people, not least search specialists.
Once again though, the Twitter tweets lit up with concerned Google users almost instantaneously enquiring about the issue.
This not only highlights the fallibility of the world’s most popular search engine, but also the increasing diversity with which the world shares information and news. Fortunately Google remained down for only 15 minutes, although the consternation was evident – at least amongst Twitter users – and was doubtless fuelled by those who use it as their go-to source for information and statistics.
Search itself doesn’t stand still. When something happens to the leading source, be it an ecommerce, business or search site, there are almost always alternatives available. Those desperate to find content online still have the option to use Ask, MSN, Yahoo (as highlighted by one of the Twitterati on the above example, albeit slightly tongue in cheek) or any of the smaller search engines out there.
This, perhaps more than anything else, highlights the need to have a variety of sources when it comes to information gathering. Over reliance on one source can leave you high and dry, particularly in the turbulent world of the Internet.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.