Call 03332 207 677

Stephen Logan

Google & Facebook Top Student’s Favourite Website List

2nd Jun 2009 News, Industry News 2 minutes to read


Once again the researchers at Hitwise have been hard at work pulling in statistics from all over the Internet to give us a better understanding of online usage. This time they’ve revealed the Top 100 student websites in the UK, giving us all a clear insight into the online behaviour of young adults across the country.

Perhaps unsurprisingly, the list itself is dominated by the major search engines, social networking sites and news sources. Top of the heap was, quite predictably, Google.co.uk; although this was closely followed by Facebook – once again highlighting the superiority of both these sites in their respective fields.

Hotmail (3rd) still leads the way over Gmail (10th) and Yahoo! Mail (17th) though, at least in this demographic, when it comes to providing email services. On a positive note though, this could give a little more hope to the new Microsoft Bing search engine, as it clearly indicates that MSN – in its various guises – is still very much a relevant online commodity with an emerging tech-savvy generation.

Traditional media sources didn’t fare too badly either. The BBC maintains a strong following with four from the first 13 entries all relating to individual sections of their website – Homepage (6th), News (7th), Sport (12th) and iPlayer (13th).

Top of the online newspapers was The Guardian, which with 27th position sits quite a distance ahead of The Daily Mail (39th), Times Onlines (42nd) and The Telegraph (52nd). As this poll was conducted during the height of the MP expenses scandal, for which The Telegraph was the recognised whistleblower, it is perhaps most surprising to see it languishing down at the bottom. However, this further emphasises the changing views and usage patterns between different generations of Internet users.

Trailing behind Facebook in the social media/networking section were YouTube (5th), MySpace (19th), Twitter (22nd) and Bebo (34th). With Twitter still very much the up and coming platform you would expect this to be one to watch in the future. Although, as this was a study carried out amongst students during the exam season, perhaps making time for Tweeting wasn’t high on their list of priorities.

The remainder of the list comprises of information resources (Wikipedia, Imdb et al), banks, file sharing sites and online retailers. eBay (14th) and Amazon (20th) are a fair way ahead of the rest when it comes to ecommerce, proving the strength of these two long-established brands has barely waned over the years.

Whilst I don’t think anyone would claim that this was a finite list, it still makes for some extremely interesting reading, particularly when looking for general trends. It provides a very good indication of where this hugely important demographic are looking online; giving online marketers further ammunition when it comes to targeting their key audience.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

1 Comment

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?