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Google has advised businesses on the importance of making their listings easily available on its search and map functions.
Discussing the matter on its Inside AdWords site, the organisation points out that the majority of people turn to the internet whenever they need information about a company.
As a result, firms should use SEO services to make themselves visible to internet browsers.
“Creating a business listing in the Local Business Centre helps ensure potential customers find you and allows you to maintain full control over how your listing appears,” Google notes.
Similarly, location targeting can also be used via an AdWords account to ensure that advertisements are only displayed to people within close proximity to the enterprise.
Also this week, Google announced that it has allowed all publishers access to multiple Google-certified ad networks, which means that they may be able to generate higher revenue as more firms compete for space on their websites.
GPS Navigation via BigStock
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.