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Google has advised businesses on the importance of making their listings easily available on its search and map functions.
Discussing the matter on its Inside AdWords site, the organisation points out that the majority of people turn to the internet whenever they need information about a company.
As a result, firms should use SEO services to make themselves visible to internet browsers.
“Creating a business listing in the Local Business Centre helps ensure potential customers find you and allows you to maintain full control over how your listing appears,” Google notes.
Similarly, location targeting can also be used via an AdWords account to ensure that advertisements are only displayed to people within close proximity to the enterprise.
Also this week, Google announced that it has allowed all publishers access to multiple Google-certified ad networks, which means that they may be able to generate higher revenue as more firms compete for space on their websites.
GPS Navigation via BigStock
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.