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Google has advised businesses on the importance of making their listings easily available on its search and map functions.
Discussing the matter on its Inside AdWords site, the organisation points out that the majority of people turn to the internet whenever they need information about a company.
As a result, firms should use SEO services to make themselves visible to internet browsers.
“Creating a business listing in the Local Business Centre helps ensure potential customers find you and allows you to maintain full control over how your listing appears,” Google notes.
Similarly, location targeting can also be used via an AdWords account to ensure that advertisements are only displayed to people within close proximity to the enterprise.
Also this week, Google announced that it has allowed all publishers access to multiple Google-certified ad networks, which means that they may be able to generate higher revenue as more firms compete for space on their websites.
GPS Navigation via BigStock
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.