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Google SERPs have become an abundant source of information in recent years. From the latest sports results to local cinema listings, you can get all the details you need from a simple search. Now you can even get the latest flight times on your results page for most major destinations.
This kind of instant resource can be hugely effective in reducing your time online. In the image below you can see the kind of level of detail that you can get through a simple search; in this case for flights between Los Angeles (LAX) and Boston (Logan International).
As you can see, the individual flight times are chronologically ordered. The days when each is available are also listed, as is the airline and flight number. Essentially it’s all the information you need to make a decision. As part of the results, there are also links to the individual airlines’ websites, allowing you to quickly book the flight you need.
Again, this isn’t about pointlessly filling the page, it is about the efficiency of a search. Google and Bing have been battling to provide the most comprehensive results within their respective SERPs. Both have pioneered some interesting developments in recent years, including within the holiday and flights markets. The reason for this is simple, as all search engine want to be as sticky as possible, whilst also providing the most effective results.
So if I’m in New York and I know I need to fly to Chicago, rather than trawling through various airline sites, I can now find the times and days quickly and easily. It is available for most major (direct) commercial routes across the world, so whether you’re going from Heathrow to Tokyo or Moscow to Paris, there should be a number of listings on offer.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.