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The old sporting adage of ‘horses for courses’ seems to have been adopted by Google’s advertising team. Arguably one of the most famous online businesses has reverted to a medium, which many would argue it is helping to make redundant, for its latest advertising campaign.
TechCrunch have been reporting that the search giants are reverting to newspapers to publish their adverts India. Many would probably argue that Google is one of those few companies who probably don’t need extra attention, particularly in the printed press. But readers in the Asian subcontinent will be treated to a very rare sight indeed.
Perhaps Google will help spearhead a revival in the flagging coffers of the printed press. Or maybe, and most likely, this is just a case of using the most popular marketing format for that particular country – in this case, India. It does however, further highlight the need to know your business and the market your promoting it in; even if you’re as huge as Google are.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)