We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Google Adopt Unlikely Advertising Strategy In India

3rd Jul 2009 News, Industry News Less than a minute to read

The old sporting adage of ‘horses for courses’ seems to have been adopted by Google’s advertising team. Arguably one of the most famous online businesses has reverted to a medium, which many would argue it is helping to make redundant, for its latest advertising campaign.

TechCrunch have been reporting that the search giants are reverting to newspapers to publish their adverts India. Many would probably argue that Google is one of those few companies who probably don’t need extra attention, particularly in the printed press. But readers in the Asian subcontinent will be treated to a very rare sight indeed.

Perhaps Google will help spearhead a revival in the flagging coffers of the printed press. Or maybe, and most likely, this is just a case of using the most popular marketing format for that particular country – in this case, India. It does however, further highlight the need to know your business and the market your promoting it in; even if you’re as huge as Google are.

Share this post

What do you think?

aspect-ratio
Ross Momtahan

What does the EU’s new “Link Tax” law mean for digital marketers?

Ross Momtahan
12th Sep 2018
News
aspect-ratio
Converged Media
Dan Rice

What is the Difference Between Owned, Earned and Paid Media

Dan Rice
@iamdanrice
16th Aug 2018
Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.