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The old sporting adage of ‘horses for courses’ seems to have been adopted by Google’s advertising team. Arguably one of the most famous online businesses has reverted to a medium, which many would argue it is helping to make redundant, for its latest advertising campaign.
TechCrunch have been reporting that the search giants are reverting to newspapers to publish their adverts India. Many would probably argue that Google is one of those few companies who probably don’t need extra attention, particularly in the printed press. But readers in the Asian subcontinent will be treated to a very rare sight indeed.
Perhaps Google will help spearhead a revival in the flagging coffers of the printed press. Or maybe, and most likely, this is just a case of using the most popular marketing format for that particular country – in this case, India. It does however, further highlight the need to know your business and the market your promoting it in; even if you’re as huge as Google are.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.