We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Google Adopt Unlikely Advertising Strategy In India

3rd Jul 2009 News, Industry News Less than a minute to read

The old sporting adage of ‘horses for courses’ seems to have been adopted by Google’s advertising team. Arguably one of the most famous online businesses has reverted to a medium, which many would argue it is helping to make redundant, for its latest advertising campaign.

TechCrunch have been reporting that the search giants are reverting to newspapers to publish their adverts India. Many would probably argue that Google is one of those few companies who probably don’t need extra attention, particularly in the printed press. But readers in the Asian subcontinent will be treated to a very rare sight indeed.

Perhaps Google will help spearhead a revival in the flagging coffers of the printed press. Or maybe, and most likely, this is just a case of using the most popular marketing format for that particular country – in this case, India. It does however, further highlight the need to know your business and the market your promoting it in; even if you’re as huge as Google are.

Share this post

What do you think?

  • aspect-ratio bing-logo-woodsign
    Liam Huckins

    Why Bing is a Valuable Paid Media Platform

    For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored.  Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.


    Liam Huckins
    8th Mar 2018
    Paid Search
  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.

    Nicola Churchill
    30th Jun 2017
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?