We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Stephen Logan

Google Adopt Unlikely Advertising Strategy In India

3rd Jul 2009 News, Industry News Less than a minute to read

The old sporting adage of ‘horses for courses’ seems to have been adopted by Google’s advertising team. Arguably one of the most famous online businesses has reverted to a medium, which many would argue it is helping to make redundant, for its latest advertising campaign.

TechCrunch have been reporting that the search giants are reverting to newspapers to publish their adverts India. Many would probably argue that Google is one of those few companies who probably don’t need extra attention, particularly in the printed press. But readers in the Asian subcontinent will be treated to a very rare sight indeed.

Perhaps Google will help spearhead a revival in the flagging coffers of the printed press. Or maybe, and most likely, this is just a case of using the most popular marketing format for that particular country – in this case, India. It does however, further highlight the need to know your business and the market your promoting it in; even if you’re as huge as Google are.

Share this post

Free Digital Marketing Audit

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

What do you think?

aspect-ratio
Steve Harris

How Often Should I Manage And Optimise My PPC Accounts?

Steve Harris
27th Nov 2020
PPC Blog
aspect-ratio
Joe Johnson

Checking and Fixing Core Web Vitals with Google Tools VS GT Metrix

Joe Johnson
26th Nov 2020

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross