We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Yesterday Gmail saw a big email outage leaving its users unable to send or receive email. The Outage started around 10pm here in the UK (GMT) so chances are it didn’t impact on UK businesses to much.
Around 10:30pm official word from Google was they were working on it and aware of 502 errors (as reported in a Google Groups thread). This then prompted hundreds of posts from upset Gmail users keen to see the service back up and working as soon as possible.
This does raise questions about not only the Gmail service but also the other widely available free email services that people take for granted. There are many UK businesses that rely on Gmail and the other free email providers to handle their company email. Although these services are free you should carefully consider the implications of using them for business use.
Remember the free email providers have the right to remove the services from use at any time (although this is unlikely to happen).
First impressions count for allot so ensure your business is well represented online and avoid using the free email services for business email as it really doesn’t create the right impression about your business.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.