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Yesterday Gmail saw a big email outage leaving its users unable to send or receive email. The Outage started around 10pm here in the UK (GMT) so chances are it didn’t impact on UK businesses to much.
Around 10:30pm official word from Google was they were working on it and aware of 502 errors (as reported in a Google Groups thread). This then prompted hundreds of posts from upset Gmail users keen to see the service back up and working as soon as possible.
This does raise questions about not only the Gmail service but also the other widely available free email services that people take for granted. There are many UK businesses that rely on Gmail and the other free email providers to handle their company email. Although these services are free you should carefully consider the implications of using them for business use.
Remember the free email providers have the right to remove the services from use at any time (although this is unlikely to happen).
First impressions count for allot so ensure your business is well represented online and avoid using the free email services for business email as it really doesn’t create the right impression about your business.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.