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In the past three years I’ve attended a lot of conferences aimed at individuals within the digital industry. However, I’ve always been surprised with the lack of females in attendance. This led me to believe that either the digital marketing industry was highly male dominated, or that females were shying away from the larger conferences, or even a combination of the two.
With this in mind, I set out to try and uncover more females within the industry, those who would feel comfortable at an all female event, and so the DigitalFemales group was born.
Back in January 2012, I signed up for an organiser account on Meetup.com and created my first group called Digital Industry Females. After just seven days the group had over 60 members, so I thought it would be a good time to create the first meetup event.
On Thursday 2nd February, the first meetup for the DigitalFemales group took place, and listening to the feedback received to date, it was a great success. We met up at the Foundation Bar in Covent Garden, a great location for those in the industry. For this first event there was no formal structure; the aim was to get a group of likeminded females together and discuss general elements of search, how we got into the industry and what our current plans are within the industry.
Almost 40 people turned up to the first event, and I am now planning the next one which will have a little more structure to it. I want to keep the group open to females in the digital industry, and as such, for the next event I am looking for two females speakers to give a 15 minute presentation each. The topic and date for the next meetup is yet to be confirmed, but I will be releasing this very soon.
So after just two weeks of the group being created, we can now boast over 100 females, all linked to the digital marketing industry. I obviously want to see this continue to grow, so if you could shout it about a little, I would really appreciate it.
If you are female and are interested in what you have read so far, don’t be shy to sign up. It was great fun at the last event and I’d really like to see this continue for future DigitalFemales meetups. Thank you to those who attended the first one, and I look forward to seeing familiar faces, as well as new ones at the next one.
You can also see all the photos from the first event on our Facebook page.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.