Businesses hoping to expand their online sales have been advised to make use of Google’s DoubleClick Ad Planner service.
According to Meredith Blackwell, a member of Google’s Inside AdWords team, the free media planning tool makes it easier to find out what websites customers are likely to visit and can help target goods and services to these consumers.
She told users of pay per click management services that companies can customise the descriptions of their websites, making it simpler for advertisers to put commercials on sites relevant to the interests of their customer base.
“More targeted ads leads to a better user experience on your site and a greater opportunity to increase your earnings,” Ms Blackwell added.
Earlier this month, Katrina Kurnit, a member of the Inside AdSense team at Google, recommended that online businesses employ placement targeting to reach more customers who are part of their target audience.