We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

DoubleClick Ad Planner ‘Can Increase Earning Potential’

13th Oct 2010 News, Industry News Less than a minute to read


Google Display Network Ad Planner LogoBusinesses hoping to expand their online sales have been advised to make use of Google’s DoubleClick Ad Planner service.

According to Meredith Blackwell, a member of Google’s Inside AdWords team, the free media planning tool makes it easier to find out what websites customers are likely to visit and can help target goods and services to these consumers.

She told users of pay per click management services that companies can customise the descriptions of their websites, making it simpler for advertisers to put commercials on sites relevant to the interests of their customer base.

“More targeted ads leads to a better user experience on your site and a greater opportunity to increase your earnings,” Ms Blackwell added.

Earlier this month, Katrina Kurnit, a member of the Inside AdSense team at Google, recommended that online businesses employ placement targeting to reach more customers who are part of their target audience.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio Koozai - New Offices in Old Street, London
    Cat Birch

    We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
    (more…)

    Cat Birch
    @MissCatBirch
    9th Feb 2017
    News
  • aspect-ratio Google Tag Manager
    Emma North

    An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.

    However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.

    (more…)

    Emma North
    2nd Feb 2017
    Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?