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Businesses hoping to expand their online sales have been advised to make use of Google’s DoubleClick Ad Planner service.
According to Meredith Blackwell, a member of Google’s Inside AdWords team, the free media planning tool makes it easier to find out what websites customers are likely to visit and can help target goods and services to these consumers.
She told users of pay per click management services that companies can customise the descriptions of their websites, making it simpler for advertisers to put commercials on sites relevant to the interests of their customer base.
“More targeted ads leads to a better user experience on your site and a greater opportunity to increase your earnings,” Ms Blackwell added.
Earlier this month, Katrina Kurnit, a member of the Inside AdSense team at Google, recommended that online businesses employ placement targeting to reach more customers who are part of their target audience.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
If you are curious about what content marketing jobs like mine involve, let me guide you through some of the things I get up to on a typical work day. So, grab a cup of coffee and read on…
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.