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Businesses hoping to expand their online sales have been advised to make use of Google’s DoubleClick Ad Planner service.
According to Meredith Blackwell, a member of Google’s Inside AdWords team, the free media planning tool makes it easier to find out what websites customers are likely to visit and can help target goods and services to these consumers.
She told users of pay per click management services that companies can customise the descriptions of their websites, making it simpler for advertisers to put commercials on sites relevant to the interests of their customer base.
“More targeted ads leads to a better user experience on your site and a greater opportunity to increase your earnings,” Ms Blackwell added.
Earlier this month, Katrina Kurnit, a member of the Inside AdSense team at Google, recommended that online businesses employ placement targeting to reach more customers who are part of their target audience.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.