A rival search engine to Google has been launched earlier this week. Cuil pronounced “cool” and means knowledge in Gaelic. Founded by former Google engineers, they claim that it does a better job indexing information online.

Cuil delivers search results in a magazine format with images. The founders behind Cuil say that the technology used indexes the web pages by assessing and understanding the content on the page to provide relevant search results.

Like most new ventures, currently there are a few teething problems with incorrect images being returned with listings. But the question is, will users give this new search engine a second chance if they can’t find the desired information first time?

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