We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Click Path Analysis ‘Can Reveal Useful Information About Consumers’

18th Nov 2010 News, Industry News Less than a minute to read

AnalyticsClick path analysis procedures can help online companies identify what topics are important to their website visitors.

This is the opinion of Search Engine Land commentator Shellie Foriska, who explained users of SEO services can employ offerings such as Google Analytics, Omniture and WebTrends to help find out this information.

She said learning what pages visitors have come from and where they go on to can provide businesses with some useful insights.

“Once you know which topics are important, you can then create or gather related marketing assets,” Ms Foriska stated.

She added it is important for online companies to conduct either monthly or quarterly reviews of their web analytics data to make sure they are tracking the correct information.

In a recent blog post, Arunodaya Jayanti, a member of the Google Analytics team, advised businesses using the service to direct any queries they may have about it to the dedicated help forum, where they should receive a prompt reply.

Image Source

Touchpad close-up image via BigStock

Share this post

What do you think?

aspect-ratio
Ross Momtahan

What does the EU’s new “Link Tax” law mean for digital marketers?

Ross Momtahan
12th Sep 2018
News
aspect-ratio
Converged Media
Dan Rice

What is the Difference Between Owned, Earned and Paid Media

Dan Rice
@iamdanrice
16th Aug 2018
Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.