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Click path analysis procedures can help online companies identify what topics are important to their website visitors.
This is the opinion of Search Engine Land commentator Shellie Foriska, who explained users of SEO services can employ offerings such as Google Analytics, Omniture and WebTrends to help find out this information.
She said learning what pages visitors have come from and where they go on to can provide businesses with some useful insights.
“Once you know which topics are important, you can then create or gather related marketing assets,” Ms Foriska stated.
She added it is important for online companies to conduct either monthly or quarterly reviews of their web analytics data to make sure they are tracking the correct information.
In a recent blog post, Arunodaya Jayanti, a member of the Google Analytics team, advised businesses using the service to direct any queries they may have about it to the dedicated help forum, where they should receive a prompt reply.
Touchpad close-up image via BigStock
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.