We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Click Path Analysis ‘Can Reveal Useful Information About Consumers’

18th Nov 2010 News, Industry News Less than a minute to read

AnalyticsClick path analysis procedures can help online companies identify what topics are important to their website visitors.

This is the opinion of Search Engine Land commentator Shellie Foriska, who explained users of SEO services can employ offerings such as Google Analytics, Omniture and WebTrends to help find out this information.

She said learning what pages visitors have come from and where they go on to can provide businesses with some useful insights.

“Once you know which topics are important, you can then create or gather related marketing assets,” Ms Foriska stated.

She added it is important for online companies to conduct either monthly or quarterly reviews of their web analytics data to make sure they are tracking the correct information.

In a recent blog post, Arunodaya Jayanti, a member of the Google Analytics team, advised businesses using the service to direct any queries they may have about it to the dedicated help forum, where they should receive a prompt reply.

Image Source

Touchpad close-up image via BigStock

Share this post

What do you think?

  • aspect-ratio answer-the-public-blog-feature-image
    Lola Michels

    How To Use ‘Answer The Public’ In Your Content Strategy

    A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.

    But how do you find out which questions your audience needs answers to?

    At Koozai, one of our starting points tends to be Answer the Public. (more…)

    Lola Michels
    25th May 2018
    Content Marketing
  • aspect-ratio traditional-vs-digital-pr-blog
    Vicky Taylor

    What Is The Difference Between Digital PR And Traditional PR?

    Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

    Vicky Taylor
    @vicky_taylor
    8th May 2018
    Digital PR

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.