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Click path analysis procedures can help online companies identify what topics are important to their website visitors.
This is the opinion of Search Engine Land commentator Shellie Foriska, who explained users of SEO services can employ offerings such as Google Analytics, Omniture and WebTrends to help find out this information.
She said learning what pages visitors have come from and where they go on to can provide businesses with some useful insights.
“Once you know which topics are important, you can then create or gather related marketing assets,” Ms Foriska stated.
She added it is important for online companies to conduct either monthly or quarterly reviews of their web analytics data to make sure they are tracking the correct information.
In a recent blog post, Arunodaya Jayanti, a member of the Google Analytics team, advised businesses using the service to direct any queries they may have about it to the dedicated help forum, where they should receive a prompt reply.
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We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.