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Many business owners are keen to learn more about how they can conduct effective online marketing campaigns using systems such as Google AdWords.
According to Leslie Hernandez, product marketing manager of the Google small business team, the search engine giant recently asked entrepreneurs to give their views on their ambitions for 2011.
One clear theme was a desire to find out more about pay per click services and other forms of internet advertising.
The official said many of those questioned acknowledged they would need help to get the relevant expertise in this area.
“Whether it is help getting the most out of applications and tools, or navigating a healthcare plan, you’d like some expertise to assist,” the Google representative explained.
Earlier this week, Search Engine Watch commentator Matt Van Wagner said December is an important month for pay per click marketers, as Christmas shoppers have to be targeted while the strategies for the following year are also decided.