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Many business owners are keen to learn more about how they can conduct effective online marketing campaigns using systems such as Google AdWords.
According to Leslie Hernandez, product marketing manager of the Google small business team, the search engine giant recently asked entrepreneurs to give their views on their ambitions for 2011.
One clear theme was a desire to find out more about pay per click services and other forms of internet advertising.
The official said many of those questioned acknowledged they would need help to get the relevant expertise in this area.
“Whether it is help getting the most out of applications and tools, or navigating a healthcare plan, you’d like some expertise to assist,” the Google representative explained.
Earlier this week, Search Engine Watch commentator Matt Van Wagner said December is an important month for pay per click marketers, as Christmas shoppers have to be targeted while the strategies for the following year are also decided.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.