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Many business owners are keen to learn more about how they can conduct effective online marketing campaigns using systems such as Google AdWords.
According to Leslie Hernandez, product marketing manager of the Google small business team, the search engine giant recently asked entrepreneurs to give their views on their ambitions for 2011.
One clear theme was a desire to find out more about pay per click services and other forms of internet advertising.
The official said many of those questioned acknowledged they would need help to get the relevant expertise in this area.
“Whether it is help getting the most out of applications and tools, or navigating a healthcare plan, you’d like some expertise to assist,” the Google representative explained.
Earlier this week, Search Engine Watch commentator Matt Van Wagner said December is an important month for pay per click marketers, as Christmas shoppers have to be targeted while the strategies for the following year are also decided.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.