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After July’s announcement Ask.com has now gone live with AskEraser their new free privacy tool which can be enabled by its users and remain active for 24 months before it will need to be activated again.
This will mean that users can ultimately surf anonymously within the ASK.com search engine. This means that Ask will stop recording the searchers search queries and cookie information (Ip address, user Id, session Id and the complete query text).
If you do use the personalisation features on Ask using AskEraser will get rid of these along with other cookies stored on your computer.
It is unsure if this move will encourage many more users to use the Ask.com search engine over competitors such as Google, Yahoo and MSN but it is a good move and shows that they are making moves to further protect users privacy.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.