We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Ask.com Goes Live With AskEraser
After July’s announcement Ask.com has now gone live with AskEraser their new free privacy tool which can be enabled by its users and remain active for 24 months before it will need to be activated again.
This will mean that users can ultimately surf anonymously within the ASK.com search engine. This means that Ask will stop recording the searchers search queries and cookie information (Ip address, user Id, session Id and the complete query text).
If you do use the personalisation features on Ask using AskEraser will get rid of these along with other cookies stored on your computer.
It is unsure if this move will encourage many more users to use the Ask.com search engine over competitors such as Google, Yahoo and MSN but it is a good move and shows that they are making moves to further protect users privacy.
Share this post
Ben NormanFounder and Chairman
Ben’s the big boss, so we can’t pick on him. He’s a bit of a technical SEO geek and loves tinkering with new websites. Ben lives and breathes the industry so we’re not sure what else he does with his time. We don’t even think he sleeps.
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?