After July’s announcement Ask.com has now gone live with AskEraser their new free privacy tool which can be enabled by its users and remain active for 24 months before it will need to be activated again.
This will mean that users can ultimately surf anonymously within the ASK.com search engine. This means that Ask will stop recording the searchers search queries and cookie information (Ip address, user Id, session Id and the complete query text).
If you do use the personalisation features on Ask using AskEraser will get rid of these along with other cookies stored on your computer.
It is unsure if this move will encourage many more users to use the Ask.com search engine over competitors such as Google, Yahoo and MSN but it is a good move and shows that they are making moves to further protect users privacy.
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Ben NormanFounder and Chairman
Ben’s the big boss, so we can’t pick on him. He’s a bit of all-round digital marketing geek and loves coming up with new unique strategies. Ben lives and breathes the industry so we’re not sure what else he does with his time. We don’t even think he sleeps.
What do you think?