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Could having overly efficient Internet security actually be harming your company’s productivity? Well Google’s former chief information officer Douglas Merrill intimated as much in a speech at the Black Hat USA 2009 conference.
He warned of business owners splashing out huge sums for Internet security without a real understanding of exactly what it was getting. The clampdown in online activity could well reducing the amount of productivity that staff are able to be involved with, thus causing a detrimentally restrictive culture.
Clearly Internet security is important; however, this speech perhaps reflects the growing fear that is gripping businesses worldwide about the safety of documents and data. Whilst vigilance is essential, don’t go waving black cheques at security firms and get the level of protection you require without prohibiting productivity.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?