Are Standards Slipping for Google’s UK Search Results?

If you’ve been using Google.co.uk recently and have noticed that results aren’t quite what you’d expected, you’re not alone. Here at Koozai, we have seen huge deviations in rankings and the general quality of the SERPs (search engine results pages) that we receive.

It appears Econsultancy have also picked up on the growing confusion over Google’s UK results and posed the question ‘Are Google’s UK search results broken?’ in their latest blog. So, are they really broken? Well, perhaps not irreparably, but there have certainly been some striking anomalies recently; most notably the appearance of various foreign sites in UK only searches and a general deterioration in the quality of results.

Hopefully this will prove to be a blip. Knowing Google, they won’t be looking to waste much time in rectifying it, and the sooner the better really from an SEO standpoint. The slippage in search quality shouldn’t be cause for concern, however it is something that we should all be watching out for.

Perhaps though, this provides an opportunity for UK users to spread their wings a little and try some of the other regional specific search engines. Don’t forget Bing, Yahoo and even Ask are all available should you become deterred by Google’s variable SERPs.

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