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If you’ve been using Google.co.uk recently and have noticed that results aren’t quite what you’d expected, you’re not alone. Here at Koozai, we have seen huge deviations in rankings and the general quality of the SERPs (search engine results pages) that we receive.
It appears Econsultancy have also picked up on the growing confusion over Google’s UK results and posed the question ‘Are Google’s UK search results broken?’ in their latest blog. So, are they really broken? Well, perhaps not irreparably, but there have certainly been some striking anomalies recently; most notably the appearance of various foreign sites in UK only searches and a general deterioration in the quality of results.
Hopefully this will prove to be a blip. Knowing Google, they won’t be looking to waste much time in rectifying it, and the sooner the better really from an SEO standpoint. The slippage in search quality shouldn’t be cause for concern, however it is something that we should all be watching out for.
Perhaps though, this provides an opportunity for UK users to spread their wings a little and try some of the other regional specific search engines. Don’t forget Bing, Yahoo and even Ask are all available should you become deterred by Google’s variable SERPs.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.