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Even during the recession the online advertising market held strong and spend in this area continued to rise; proving the importance of this marketing channel to businesses at a time when overall media spending was in decline.
Forecasts for 2010 show that we will see a return to double-digit online advertising growth, with global ad spending set to reach $61.8 billion. The same research forecasts growth will continue at rates of over 10% each year through 2014 [Source: Double-Digit Growth Again for Online Ad Spend | eMarketer]
These growth figures are no real surprise. The internet is now more accessible than ever; with more and more people spending time online. On top of this online is far more measurable and effective than other channels, making it easier for company’s to justify spend in this area.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.