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Even during the recession the online advertising market held strong and spend in this area continued to rise; proving the importance of this marketing channel to businesses at a time when overall media spending was in decline.
Forecasts for 2010 show that we will see a return to double-digit online advertising growth, with global ad spending set to reach $61.8 billion. The same research forecasts growth will continue at rates of over 10% each year through 2014 [Source: Double-Digit Growth Again for Online Ad Spend | eMarketer]
These growth figures are no real surprise. The internet is now more accessible than ever; with more and more people spending time online. On top of this online is far more measurable and effective than other channels, making it easier for company’s to justify spend in this area.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.