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Even during the recession the online advertising market held strong and spend in this area continued to rise; proving the importance of this marketing channel to businesses at a time when overall media spending was in decline.
Forecasts for 2010 show that we will see a return to double-digit online advertising growth, with global ad spending set to reach $61.8 billion. The same research forecasts growth will continue at rates of over 10% each year through 2014 [Source: Double-Digit Growth Again for Online Ad Spend | eMarketer]
These growth figures are no real surprise. The internet is now more accessible than ever; with more and more people spending time online. On top of this online is far more measurable and effective than other channels, making it easier for company’s to justify spend in this area.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.