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Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry.
Samantha will be talking about why SEO’s need to pay attention to PPC, and why PPC’s need to pay attention to SEO. The two marketing channels should work together in harmony and should not be considered separate silos.
14 years ago we saw the launch of Google AdWords, which started with just 350 advertisers! In 2013, Google surpassed $50 billion in total advertising revenue, which equates to a little over 85% of their total revenue figures for that year – making AdWords their main source of revenue.
Google place a big emphasis on their users and the how important the customer journey is to them. This is becoming more and more evident as the years go on, and website owners really need to embrace this if they want to compete in this competitive advertising space.
The session will be packed full of tips and techniques that should be used to capitalise on some of the latest paid search initiatives, and get an insight into some predictions on where paid search is heading in the coming years.
If you are going to be in Amsterdam on 27th November and fancy going along to the Search Congres event you can get your ticket here.
We will also be publishing the slides and write up for the event on the day so be sure to keep an eye on the Koozai blog on 27th November.
For more information about any of the other events that the Koozai team will be speaking at, get in touch today.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.