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Over 220 Tips On Content Marketing In 2014
Yesterday we held our most successful #koozchat to date, with 33 participants discussing how Content Marketing is going to evolve over the next 12 months. Including the future for guest blogging & reviews, the most effective tactics for 2014, the effects of Google Hummingbird and how to create content for boring industries.
You may also find our free whitepaper on Content Marketing useful.
A big thank you to everyone who took part:
Ahmed Bhula
Ali Moghadam
Andrew Isidoro
Brandie McCallum
Cat Fyson
Chris Fay
Content Marketing Institute
Douglas Handford
Emma Lyons
Five Min Pro
Harry Gardiner
James Brockbank
James Challis
James Perrin
Jamie Hallitt
Jim Seward
John Coleman
John Waghorn
Katie Bennett
Kieran Sait
Kingy
Ksenia Dobreva
Link Assistant
Melanie Dorlan
Mike Essex
Moz
Red Rocket Media
Steve Morgan
Tariq Ahmed
Tony Dimmock
Umar Khan
Vice Božić
WebMeUp
Koozchat will return on 11th Feb 2014 at 15:00 GMT and you can find out more by following us on @Koozai.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?