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Ruth Walker

Quizzes For Content Marketing: What You Need To Know

9th Apr 2015 Content Marketing 3 minutes to read

Quizzes For Content Marketing: What You Need To Know

There’s no denying the popularity of online quizzes. They are a great way to engage your audience whilst collating data that you would have otherwise had to gain through more drawn-out processes. Here’s how to create a quiz and embed it on your website as a part of your content marketing efforts.

Why Choose A Quiz?

Why Quizzes The interactive nature of an online quiz means that you are more likely to see an increase in respondents compared to their offline counterparts. Gone are the days of filling out those laborious offline survey forms. Users want their information, and in turn their entertainment, in real-time.

Gamification is more than a catchy buzzword; it’s a real game changer. By putting the user at the heart of the quiz the information that you capture will be more genuine, and so will be of greater value.

Different Types Of Quizzes

There are numerous types of quizzes that you can create to embed on your site. But before you decide on one, you must evaluate what your end goal is, because that will drive which quiz format you go for.


A visually stimulating twist on the definitive answer quiz, the gallery option, also known as graded, challenges people to find answers from a grid of images.

Ranked List

This option allows people to upvote or downvote each item. Ordinarily the questions update in real-time.


This is the quiz you’ve probably seen around the most. By answering a series of user-subjective questions with pre-defined results the quiz tells the user who they are.


Just like those board games you used to play as a child, only way more fun. This type of quiz has questions with right or wrong answers. They often include images, videos and GIFs.


Essentially it does what it says on the tin. This option presents a selection of items, alongside your chosen titles and captions.


This format is one of the most popular ones. Users simply vote on any given topic and are then encouraged to share their result with the online community.

Quiz Platforms

There are countless amounts of quiz platforms out there. The first thing you need to check is that the one you choose offers an easy embed process. The below sites allow you to create a variety of different quizzes that can be branded and configured to meet your goals:


By now you should have an idea of what platform you want to use and the type of quiz you want to make. This is where the fun begins. You need to consider the most appropriate design for your quiz. Always keep your objective in mind. Something that looks great but lacks the drive it requires is of no use to you. Most importantly it needs to be user-friendly and engaging.


Now that you’ve established the structure of your quiz it’s time to think about the content it will include. You will need to consider the below:

  • Are your questions clear?
  • Are the answers pre-set or user-driven?
  • Will you provide feedback to show the user when an incorrect answer is chosen (if applicable)?
  • Are your outcomes engaging? If not, it’s time to reassess. The more engaging they are, the more shareable they become.

Embedding The Quiz

By now you should have checked that your platform is compatible with your site. If you find that the quiz is unresponsive, or not performing as it should it’s worth checking the embed code that your quiz platform produced. Some offer support, whilst others will cover these instances in their FAQs.


It’s imperative that you carry out user-testing before you launch your quiz so ensure that you set some time aside for this. You will most likely discover tweaks to be made after this process.

Our Quizzes

To give you a flavour of the kind of quizzes that can be created, take look at our latest ones and let us know your thoughts below.

What Is Your Ideal Digital Role?

Kooz Who? 

For more information about how quizzes can help your marketing efforts get in touch today.

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Ruth Walker
About the author

Ruth Walker

Hailing from the Midlands, Ruth is our resident film buff and cake maker. She wakes up every morning at 6am, so naturally we think she’s crazy but she brings us baked goods so she can stay.

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