We all know great content is important, but following recent algorithm updates it is going to become even more fundamental to any online marketing campaign. So how can you make sure your great content rises above the rest and stands out from the crowd?
In this presentation I look at how great keyword research using a variety of tools can make sure your content is better placed to succeed before you have even written it.
Slides
A big thank you to OMN London and Gus Ferguson for inviting me to speak.
If you have any feedback on this presentation, or extra tools to suggest please leave them below:
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