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Stephen Logan

Having Confidence in your Copywriting

2nd Sep 2009 Content Marketing 2 minutes to read

We’ve all had situations where we just can’t find the right words. In most professions this isn’t a major stumbling block; unfortunately, copywriting isn’t one of these.

Whether you’re a professional copywriter, journalist, blogger or just creating content for your own site, the problem of a writer’s block is always the same.  Sometimes you might have ideas, but have no idea how to express them, on other occasions the complete opposite may be true. The best thing to get you out of the lexical doldrums though is confidence.

It sounds simple, maybe too simple, but when you’re up against it, a little self belief can go a long way. When you have an idea, no matter how insubstantial it may seem at first, get started. Ideas spawn new ideas, so as soon as you begin more often than not the creative juices will flow. A page of near nonsense is better than a blank canvas; it’s a starting point from which you can build.

Confidence also affects how you perceive the work. Copywriters can be perfectionists. I know I’ve occasionally spent a good portion of a day agonising over the wording of the simplest product description or blog post. Whilst there’s absolutely nothing wrong with ensuring exacting standards, sometimes you have to have the confidence to step away and let it go.

Of course, there is a line that has to be drawn somewhere. If your copy starts coming across in an arrogant way then you might well want to tone down the tone slightly. Whilst people do generally respond well to confidence, just look at any great salesperson, you don’t want to be perceived as cocky.

Burying your head in the sand and waiting for inspiration to strike will leave you on a hiding to nothing. Getting away from your computer or notepad can give you the space needed to clear your mind and tackle the work ahead can bring a fresh perspective and spark some new ideas. But don’t give up, everybody has the ability to produce copy of some description; if you know what it is that you want to say, you just need to confidence to say it.

Writer’s block can be infuriating. The longer it goes on the more frustrating the situation can become. The only remedy is to create a piece of writing; even if it isn’t up to your usual standards or doesn’t offer the resolution you’d expect of yourself, putting pen to paper is essential. Just as with the old adage, smile and the world smiles with you, even if you’re having an off day, nobody needs to know about it.

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