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Stephen Logan

Classic Media Beating Blogs to the Punch

15th Jul 2009 Content Marketing Blog 1 minute to read

According to a new study conducted by Cornell University, highlighted by Search Engine Watch, traditional media sources are still first with the news; surprisingly beating blogs by an average of 2.5 hours. So whilst the immediacy of Twitter has caused serious groundswells in the halls of the major news outlets, it appears that speed isn’t being translated to blogs as yet.

Journalists may be restricted to reporting news that they can unequivocally confirm; however, due to the breadth of their research and reporting power they are still able to get to the stories first. Whilst the newswire may be slowly fading out, it clearly maintains a high level of importance in how soon and how accurate our news is.

News today can be found everywhere. The Internet is awash with sources, all of which claim to be trustworthy and offering the latest breaking news. But more often than not, as evidenced by this report, bloggers are relying on traditional media for their news. Without the time, the contacts or the resources to sniff out a story themselves, blogs will often simply repackage the readily available news and introduce their own spin.

Journalists have nothing to fear for the time being, but the shift towards the Internet will surely push more to pursue online ventures. This would also help distribute far more credible and accurate information, whilst fully optimising the real-time capabilities of the web.

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