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According to a new study conducted by Cornell University, highlighted by Search Engine Watch, traditional media sources are still first with the news; surprisingly beating blogs by an average of 2.5 hours. So whilst the immediacy of Twitter has caused serious groundswells in the halls of the major news outlets, it appears that speed isn’t being translated to blogs as yet.
Journalists may be restricted to reporting news that they can unequivocally confirm; however, due to the breadth of their research and reporting power they are still able to get to the stories first. Whilst the newswire may be slowly fading out, it clearly maintains a high level of importance in how soon and how accurate our news is.
News today can be found everywhere. The Internet is awash with sources, all of which claim to be trustworthy and offering the latest breaking news. But more often than not, as evidenced by this report, bloggers are relying on traditional media for their news. Without the time, the contacts or the resources to sniff out a story themselves, blogs will often simply repackage the readily available news and introduce their own spin.
Journalists have nothing to fear for the time being, but the shift towards the Internet will surely push more to pursue online ventures. This would also help distribute far more credible and accurate information, whilst fully optimising the real-time capabilities of the web.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.