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According to a new study conducted by Cornell University, highlighted by Search Engine Watch, traditional media sources are still first with the news; surprisingly beating blogs by an average of 2.5 hours. So whilst the immediacy of Twitter has caused serious groundswells in the halls of the major news outlets, it appears that speed isn’t being translated to blogs as yet.
Journalists may be restricted to reporting news that they can unequivocally confirm; however, due to the breadth of their research and reporting power they are still able to get to the stories first. Whilst the newswire may be slowly fading out, it clearly maintains a high level of importance in how soon and how accurate our news is.
News today can be found everywhere. The Internet is awash with sources, all of which claim to be trustworthy and offering the latest breaking news. But more often than not, as evidenced by this report, bloggers are relying on traditional media for their news. Without the time, the contacts or the resources to sniff out a story themselves, blogs will often simply repackage the readily available news and introduce their own spin.
Journalists have nothing to fear for the time being, but the shift towards the Internet will surely push more to pursue online ventures. This would also help distribute far more credible and accurate information, whilst fully optimising the real-time capabilities of the web.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.