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February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry.
However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme.
These last nine years have flown by, and it seems like only yesterday I was signing the papers and turning Koozai into a limited company.
2014 was a huge year for our brand, so let’s take a look back at some of the highlights:
Whilst we’ve had to say goodbye to a few valued team members and friends, we’ve also acquired a host of budding new talent to help expand our family this year, including Luke and Sophie on our Digital Marketing team, and our latest Content Marketing recruit, Jenny.
Our trusted clientele list has also grown exponentially, as we’ve won contracts with national clients such as renowned takeaway pizza business Papa Johns, and the UK’s biggest martial arts equipment supplier, Blitz Sports.
We’re also proud to be working with smaller, local companies as well, including Gosport-based packaging supplier Speedy Pack.
This growth in business has not gone unnoticed either, as we were honoured to be nominated for ‘Best Use of Search in the Finance Sector’ at the UK Search Awards 2014.
For more information on all our clientele visit our Clients page and take a look at one of our many informative case studies.
This year has also been great for both attending and speaking at industry conferences too. We’ve sent our staff to events such as Brighton SEO, MeasureFest, SES London and SMX London.
We’re not content with just attending though. Our team have spoken at some of Europe’s hottest Digital Marketing events, including On The Edge, Content Marketing Show and Search Congres in Amsterdam (our first international event!).
Of course, no yearly roundup would be complete without reviewing our fun-filled company events, and this last year has been no different. From the inflatable antics and outdoor hog roast of our action-packed summer event, to the silly selfies and daring dance-offs at East Horton Lodge last Christmas; our team have had buckets of fun this year!
We also want to take a moment to thank all our wonderful team, clients and readers, who have helped shape us into the company we are today. Without your dedication and vision, Koozai would never have prospered.
So, it’s full steam ahead into 2015, as a number of new developments and opportunities present themselves.
Until next year folks!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.